The debate continues: digital and traditional marketing, which is superior? Over the years, traditional marketing has fallen with investments in digital marketing increasing. Here are a few reasons why your business, too, should invest in Digital Marketing right now:
The cost involved to reach your potential customer is lower, making digital marketing a preferred choice as to not burn a hole in your pocket. This is not to say that it is cheap. However compared to other marketing strategies, digital marketing is more productive in terms of adjustments and customization in the selection and reach of your audience. Costs of campaigns are on the lower side, as the Internet is the predominant platform.
Real Time Results
Over the years, technology has evolved dramatically. Real time results can be achieved with the use of the many tools available on the internet. These results can then be analyzed and altered to get better results in the next campaign. However, feedback and results in traditional marketing is slower and not as easily available.
Digital marketing involves the use of many social media platforms to interact with your target audience. When a company interacts with their customers and responds quickly to their enquiries and comments, it creates greater engagement between company and audience. This engagement in turn creates stronger brand loyalty and reputation.
Constant engaging and quality content on a well-maintained site contributes to the company’s brand development. This presence on social media platforms adds value to your branding. In addition, a good presence on search engine top pages shows the credibility and a brand and promotes more opportunities.
There is more room for maneuvering with digital marketing. Identifying and honing in on your target audience for campaigns is done a lot more easily than with traditional channels. Digital marketing enables flexible customization for you to attain the best ROI for your business.
In short, digital marketing is flexible enough to be audience specific. It offers multiple options to communicate and build a brand. There are less technical and logical restrictions in the digital way of marketing as compared to traditional marketing. ///