Advertisers and their affiliates share an important goal: to increase conversions from affiliate-driven traffic. Promotions have been a long-favored tool for converting site visitors into paying customers. But another tool that has been emerging that does not eat into your margins is Personalization.
Personalized content is said to resonate with visitors more and deliver more sales. There are many ways you can integrate personalization into your marketing strategies. In this article, we will be talking about Email Personalization.
Most affiliate marketers have a lead list that they use to get in touch with people who may be interested in their products that they are selling. Or a list of people who have subscribed to their website because they like the content being published.
Email marketing with affiliate products has been a gradually growing trend over the past few years. Many believe that this is a trend that will continue to evolve as ad campaigns get better at targeting specific audiences.
Encouraging your audience to purchase products from you as an affiliate is a valuable skill that is not only financially rewarding but also personally fulfilling. Hence, to set yourself out from others, personalization is a good start. Personalized emails get transaction rates that are six times higher than generic emails, and emails with a personal subject line are 26% more likely to be opened.
Something as simple as a personalized subject line, can be enough to catch your audience`s attention to take that extra step in making a purchase. Of course, it shouldn’t just stop there.
Additionally, you don’t have to worry about spending a lot of time trying to come up with slick “professional” emails as conversational emails tend to do better. When it comes to email marketing, it doesn’t have to be something difficult to do. You can simply send emails as if you are talking directly to a friend, prospect or customer!
By sending out personalized marketing emails, the person on the receiving end only gets content that is relevant to their interests increasing chances converting that into sales. Personalization is key when it comes to creating high-converting affiliate content. Consumers tend to respond better when the individual reaching out to them personalizes their approach.
Not sure how to do this or feel that it might be time consuming? Let us assure you otherwise in our next article where we will explain in detail on how you can go about doing this. In the meantime, don`t forget to subscribe to our blog so that you don’t miss out on our tips and trends all related to affiliate marketing!