There`s a lot of skepticism in the affiliate marketing community about how many people are actually successful out there. If you have yet to get a foothold, don`t feel discouraged !
Affiliate marketing takes time to establish yourself and to create the right content for your growing audience.
In our first series of Success Stories, we`ll be looking at the world`s most trusted travel advice, that`s right; none other than Trip Advisor .
Trip Advisor receives a lot of traffic. And when I say a lot, I mean millions of visitors a month ! The company operates on an advertising business model with revenue coming mostly from click-based and transactions in its hotel business segment. Hence making it one of the many
and successful affiliate in the current market and here`s why.
Trip Advisor generate revenues from the following:
a. Click–based advertising
b. Display advertising
c. Subscription revenue
Their click-based advertising makes up the primary source of its revenue and it continues to grow profitably. Each time a consumer clicks on an advertisement or a hotel to book an accommodation via TripAdvisor, advertisers and hoteliers will pay a fee for each click. Whereas, the display advertising and subscription revenue is revenue obtained from advertisers, hoteliers, restaurants etc, paying a fixed or regular fee to advertise on TripAdvisor. By doing so, it increases their business exposure to TripAdvisor’s millions of visitors.
Hoping to emulate Amazon`s success in the affiliate marketing sector, TripAdvisor looks to new revenue areas to maximize profits. Working within the leisure and business travel fields, TripAdvisor forms affiliations with third party websites such as airlines, hotels, attractions and other travel sites like Expedia.com, Booking.com and Hotels.com to generate additional revenue by directing traffic over to those websites and earning affiliate commissions. So with enough time and the right content, you can do the same too !
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