Last week we spoke about why you should start personalizing your email marketing. In this article, we will go in depth on HOW you can do it. So for those who are new to affiliate marketing, fret not, cause we are always here to help ! Read through the end on useful tips on how you can get started and don`t forget to subscribe to our blog for more of the latest trends and tips related to affiliate marketing just for you!
We`ve already spoken about why personalization is key when it comes to creating high-converting affiliate content. We now know that consumers tend to respond better when the brand or individual reaching out to them personalize their approach. But how do we get about doing that you might ask. Is it time consuming and worth it ?
Here are 3 steps to take;
1. Get to know your audience
Getting to know your audience and subscribers better not only helps you decipher which customers are best for promoting certain products, but it also strengthens your relationship with them. This comes in very beneficial for the long term success of your campaigns.
When you get to know your audience, you will be able to better segment them which will talk about in the next point. A straightforward, effective way to segment your audience for personalization is to simply ask the right questions. Asking customers their reasons for visiting your website and becoming a subscriber can be very easy but most importantly, extremely invaluable. It can give you insightful data that can lead to you sending incredibly targeted emails.
2. Segment your audience
Relevance is important for personalised email marketing strategies because it can directly result in significant gains in revenue if properly and accurately used.
Segmenting your audience and subscribers is one effective way to increase the relevance of your personalised email marketing strategy. Offers, information, resources and promotions will be going out to the right audience who has genuine interest in them. Most people only want to see what is relevant to them and their interests. This cuts down on wasted efforts that might be reaching a subscriber who has no genuine interest in the information you are sending to them.
By segmenting your subscribers mailing list into different segments, you can easily issue segment specific communications, special deals and offers and incentives that are more likely to gain traction than if they were indiscriminately distributed. The person on the receiving end only gets content relevant to their interests. You can do this for almost any audience segment. A few options on how you can segment your audience by would be by gender, geographic location, age, interests, and transactional data based on past purchases.
3. Personalize your communications
When it comes to promotional emails, the competition can be fierce! What would make your audience want to take further action on your email ? Well, personalizatino is a good start!
Wouldn’t it be great if your audience purchased whatever you recommended to them ? However, subscribers will only purchases recommendations if they are relevant to past purchases or personal preferences.
Once you have segmented your email lists, you can start thinking about how you can make your emails more personalized. If you individualize each message, you show your subscribers that you are paying attention to who they are and what they care about the most.
Individualized email messaging goes way beyond including their first name in the subject line. You need to create engaging content that relates to their needs and wants. So when you personalize your communications, you could include personalised images and videos that only relates to certain segments.
Personalizing your email content is the perfect way to reach subscribers, keep content relevant and increase your conversion rates. So simply follow these 3 simple steps and you`ll be on your way to sending personalize emails to your loyal audience!