So, you’ve got a great marketing campaign going that’s going to bring in the profits.
Or is it?
You can’t really tell simply by waiting. Instead, the simplest way to tell whether your campaign is working is to track, measure and evaluate it. Here is a step-by-step guide to create and measure your campaigns effectively.
1. Choose What You Track
After you’ve established a campaign, how do you want to track it? One good way is to segment the traffic you obtain into different marketing channels. That way, you can evaluate how each channel performs easily. These are some channels commonly used:
- ReferralsWhether you’re using affiliate marketing or not, this is one major way that you can get sales from. Determine the number of referrals that refer customers to your site.
- Organic SalesThe opposite of paid advertising, organic sales usually come from people who find you on the internet. They can search for a related product or service you’re offering in search engines and see your website before clicking.
- Email MarketingThis relates to your email marketing campaigns. They see your email, open and click on it to reach your website.
2. Choose Your Marketing Metrics
Here comes the most important part of your campaign measurement: what is your ROI? Measure your ROI from your marketing campaigns with pre-determined marketing metrics. This helps you to get perspective and insight on your campaign to check whether you’re meeting your goals.
Some effective metrics include:
- Click-Through Rate (CTR)This measures the number of people that successfully clicked on your campaign’s link to your website. It also assesses the number of people who visited and took action, and those who didn’t.
- Form Conversion RateMost marketers use forms onto their websites, typically their landing pages, with some call-to-action to drive leads. This is easy to track.
3. Measure Your Campaigns
Now, after you’ve completed the planning for tracking and measuring your marketing campaign, it’s time for you to get down to business.
Here are the different ways to measure the different marketing performances:
- Search Marketing
- Social Media Marketing
- Facebook and Instagram advertising options can go as low as $1 per day!
These social media giants including Twitter have inbuilt analytics that track whether your marketing campaign is effective. Test your campaigns before investing in a larger budget.