The holidays are just around the corner. In this article, we will be outlining some key strategies to help you prepare and get your affiliate marketing campaigns on track during this holiday season!
The winter holidays are one long prime shopping season beginning from early November with Black Friday offers right up to after January sales. With online sales rocketing during this period, it is important to charge ahead with your affiliate marketing.
1.Review last year’s holiday performance and create your plan
This year, we saw many powerful and effective tools that you can use to analyze your success. So take a deep dive into your data from 2017 and analyze what your best performing campaigns and offers were. Then, examine which once of these drove the most sales all through the first three quarters of 2018. This way, you will be able to identify the partners that have been instrumental into driving conversions.
In other words, watch the old and prepare for the new! With that being said, continue with what works and abandon or improve on what didn’t work.
2. Think beyond Black Friday and Cyber Monday (singles day, free shipping day, super Saturday)
There are so many days where you can run special promotions! Think beyond just Black Friday or Cyber Mondays. There`s Singles` Day, Free Shipping Day, Christmas and many more! Search for holiday-specific ads to run on your website which can provide great exposure for your promotion especially during the festive season. It will be good to plan your schedule out early, promoting offers a few weeks before Christmas up till the New Year. Make sure that you have all the information that you need about the offers including the right seasonal discounts and full product specifications. It’s important to check and test that the affiliate links are updated and working as well.
3. Analyse the buying trends during that period
Different offers run best during different seasons of the year. For instance, during the last few months of the year, haircare, skincare, beauty and cosmetics offers run seemingly better as they work great as gifts increasing sales during that period. Posting about the hottest holiday gift items is a great way to build your site with content people are searching for during the holiday season. Do your research and depending on your niche, there will be a set of hot products and offers that are in-demand during that period.
However, while holiday shoppers are looking for good gifts, they are also hoping to find some savings. So what you could do is to help your readers out by posting about the best deals on a daily basis. This way, your readers might be returning to your site more frequently!
4. Be proactive.
During the last few months of the year is filled with one festive occasion after another, however don’t be complacent because before you know it, the holidays have passed right by cause they sure do move quickly! Early planning and writing of your content could come in helpful. Adding catchy headlines such as “Isn’t this a wonderful deal?” to your postings will contribute in increasing the engagement and response to your posts. Remember, the more content you post the more search rankings you can garner. So post a lot of pages and fill them with great, keyword-rich content and titles to maximize your SEO benefits.
Gear your December promotions towards holiday savings, coupons and great shopping deals which is what a lot of people will be searching for. So by incorporating those important keywords into your content and postings, you`ll find yourself attracting the right audience with interest in the products and offers you are promoting.
Now is one of the best times to be revamping your campaigns as great deals for the holidays can be promoted all month long every day! These are just some affiliate marketing strategies that you can use to maximize your traffic and commissions during the holiday season!