Festive season is a great opportunity to launch a social media campaign, especially with Valentine’s Day and Chinese New Year just around the corner. It’s a great opportunity to drive more traffic towards your products and raise brand awareness.
How do you do it? Well, good affiliates produce campaigns that don’t just add to the holiday influx of campaigns. They create actual, meaningful connections with customers whilst promoting the spirit of sharing.
Here are 3 ways to do so!
1. Spruce Up Your Social Media Profiles
A dash of roses here and a sprinkle of red lanterns there on your web banners or Facebook cover photo are always welcomed. Make your social profiles festive, but remember to post relatable images to the products you are promoting.
By all means, keep your pages festive but make sure that it’s in line with whatever message you want to deliver. You can even incorporate the products you’re promoting in the festive images, for example.
2. Play with Your Posts
The sky’s truly the limit with social media campaigns. Explore and discover new ways to advertise and propel your festive campaign with the plentiful number of advert opportunities.
They can be simple static posts, carousels, slideshows, GIFs, videos or even personality tests and opinion polls on Facebook, Instagram or Twitter. You could even use Facebook Live or Instagram stories to attract your target audience.
Experimenting with the different options helps you track which ones perform better and works well with what you’re selling. Studies show that users enjoy watching explanation videos to understand more about products and services.
It also increases the chances of making a sale and generating affiliate income for you!
3. Inject Plenty of Emotions
Why the need for emotions?
Because holidays and festive celebrations are usually emotional events, it’s important to use this to drive sales and leads.
Many successful campaigns that people actually remember have established a connection between the brand or company and positive emotions.
Creating this link isn’t difficult. You could come up with a story that centers around your campaign, a hashtag, or even relatable experiences to be shared.
Build a sense of connection between your target audience and you to raise the chances of them willing to part with their money. That’s how you do it!